Business Essence Blog RSS

  1. Digital Marketing Strategies for Small Business Owners

    Want to attract more customers and increase the online visibility of your small business? Digital marketing is the answer. In this post, I explore some effective digital marketing strategies that can help you grow your business online.

    2 min read

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  2. How to refresh your brand for the New Year

    As business owners we spend a significant amount of time all year round thinking of ways to keep our offerings fresh but December really puts the pressure on. So if you're feeling flustered, hopefully these tips will help take the pressure off.

    1 minute read

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  3. Take your Business on the Road with a Pop-up Shop

    “Brands must appeal to those who love to go into the store to see, touch and smell what they’re going to purchase, as well as those who love the ease of one-click buying,” - Melissa Gonzalez

    This is where a Pop-up Shop comes in. Want to know how this can help your business? Let's get into it. 

    1 minute read

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